luxuryluke

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The first one’s the hardest | i love typography, the typography and fonts blog

I remember clearly the day I was waiting for the 6 train at 33rd Street and Park Avenue in New York. I had taken pictures of type on the street for some time, but there was something here that caught my eye. There was a plastic sign on a door with letters and numbers routed out of plastic, and I noticed a couple of characters in particular: the way the 8 curved back into itself, the charming tail of the a. And then I realized that the lowercase e’s were all different. This had been done by hand and therefore wasn’t an existing typeface. I knew then that I could actually make this into a font.