So, this type of interface presumes that your site visitors are intimately familiar with your product line and naming structures.
TRILOBITE? Seriously? That's the name of your vacuum?

Confused.
By the way, the site doesn't look "bad" at all, but the wireframes were not clearly discussed, nor was the user flow.

NERDNOTE: the typeface is NOT Helvetica in the header images, but they ARE Helvetica in the "Search for…" headline. ;) Whoops.

smallappliances.electroluxusa.com/node85.asp?ProdID=41676